What is Search Engine Optimization?

Search engine optimization, or better known as SEO, is the process of getting a website ranked on search engines for certain keywords. SEO is a long-term process that requires a custom strategy that is unique to your business. There is no “one size fits all” approach when it comes to SEO, as every business’ industry is different and each campaign needs to be strategized accordingly.
SEO is but another facet that we use to keep new visitors and old flocking to your website. It’s great if someone has already heard of you and types the name of your business into the search field, but what if they are simply looking for, let’s say, cheap flowers in your city. If you are a florist in that city, you want those people to find you. SEO can practically guarantee that your florist business will be near or at the top of the list when someone searches for those keywords.

Creating the right website calls for you to take many things into consideration, but SEO is one of those things that must be a core principal. SEO is what gets people to your website in the first place. The subtle placement of keywords in your website’s text is what causes your site to pop up near or at the top of searches. If you are familiar with SEO, you’ve probably seen some sites that blatantly saturate their text with keywords, so much so that it ceases to flow and becomes almost unreadable. We know how to place keywords in the right amount and in such a way that even the most cynical user will never be aware of them.
SEO and Web Design & Development Workflow:

Keyword Discovery
SEO Flowchart
SEO Sitemap
Keyword Analysis
Web Design Wireframe
SEO Recommendations
Web Design and Development
SEO Check
Deployment
Monitoring
Search engine optimisation in Ghana and the world over is all about subtlety and effectiveness combined.